Certified marketing, advertising effectiveness & attention planning professional
Powered by media agency Mindshare Lithuania.
Personal LinkedIn profile.
What I do best
With a media career spanning back to 2006, I've consistently embraced change and sought out cutting-edge approaches to media strategy.
From contributing to global media planning methodologies and serving Lithuania's top clients, I've cultivated a deep understanding of what truly drives impact. Now, as Director of Attention Strategy & Client Service since 2024, I'm at the forefront of building effective media strategies that cut through the noise.
My dedication to staying ahead is reflected in my continuous education, including certifications from industry leaders like James Hurman, Dr. Karen Nelson-Field and Professor Mark Ritson. This commitment has shaped me into a certified Marketing, Advertising Effectiveness and Attention Strategist, uniquely equipped to help businesses capture and retain the attention that fuels growth.
MiniMBA in Marketing. Mark Ritson, 2025.
Mastering Modern Media: Effective Strategies for the Attention Economy. WARC, Dr. Karen Nelson-Field, 2024.
Master of Advertising Effectiveness. James Hurman, 2023.
Certificates
Attention planning cases
How Mindshare Strengthened a Major Client Pitch, Optimized Media Planning, and Scaled Competitive Analysis with Neurons.
Neurons, 2025.03.11. Link to article.
An Interview with a Media Strategy Expert: Winning Big with Attention Planning.
WARC, Amplified Intelligence, 2024.12.12. Link to article.
Eurovaistinė - Attention Strategy Drives Brand Atribution Growth.
Amplified, 2025.12.01. Link to article.
